How to Start a Beverage Brand in California | Gnari Hydration

Gnari Hydration started as an idea for a simple hydration drink made with carbonated water, lime, honey, and Himalayan salt without added sugar. Turning that idea into a commercial product meant learning an entirely new industry, finding the right beverage lab, working through months of formulation and testing, spending significant capital, and pushing through moments when walking away seemed easier than continuing.

Navid shares how his background in mechanical engineering and Gnari Garage helped fund the business, why asking for help became one of the most important turning points in the project, and how friends, family, mentors, and honest product feedback helped Gnari Hydration continue moving forward.

We also talk about entrepreneurship, sacrifice, mentorship, networking, investors, believing in your product, and why sometimes the biggest advantage is simply being willing to ask questions and use the people and resources already around you.

Navid also gives us a look at what could be next for Gnari Hydration, including additional products and an early health and wellness shot that I got to try for the first time during the podcast.

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