How to Start a Beverage Company | Gnari Hydration

OPENING: LIMITING BELIEFS AND BETTING ON YOURSELF

Hydration plays an important role on how we feel, how we perform, how we function every single day. But not every hydration drink is made the same way. Which is why I'm excited to introduce my special guest, Navid, CEO and founder of Gnari Hydration and Gnari Garage. Thank you so much for joining us today. Thank you for having me. It's a pleasure. Before we jump into it, we ask that the last guest leave a question for the next guest. And the question that was left for you is, what is the biggest limiting belief that you had to overcome to get to where you are at right now? it's hard to believe that someone who could came to this country with nothing. Could be in a situation where I'm at today and it shows. What can a country we live in and sky's the limit. You just got to keep working. Yeah. You got to go all in on you. Always been on yourself. Awesome.

WHAT GNARI HYDRATION IS

well, for someone hearing about hydration for the first time, can you explain what kind of product that you offer? Gnari, hydration is a carbonated water with a lime, honey Himalayan salt. And that's it. There's no additive, no sugar. It's meant to be healthy for you with no crash at the end. No. That's awesome. Especially not having the crash. I think that's a good type of drink to have, especially from the hydration side. What about the name hydration? How did you come up with that? And does it mean anything in specific. Yeah. Gnari in some cultures means friend like your minority. Also it means experience. Knowledge. Years ago, probably about 18, 19 years ago, my best friend was starting in business. He came up with Gnari, he came up with the name and did a. com. He does performance parts mainly for like four-cylinder Mustangs, turbos, intercooler, stuff like that.
In 2013, we wanted to get into, Instagram and YouTube. So I use the word Gnari Garage and we started Instagram. Six months later. I needed a business name. And then we went into and we made the Gnari Garage into an LLC. So basically I kind of borrowed his name and when we wanted the drink, we were looking around for everything and I couldn't come up with anything. And when we just used the ordinary and hydration, I looked at him like, this is amazing. But the actual business is called Gnari Beverage Company. Gnari Hydration is our hydration line. And you also have Gnari Garage and Nutty Garages, your mechanical engineering firm on that side of the house.

FROM GNARI GARAGE TO A BEVERAGE BRAND

And so was there anything that you took from Gnari Garage? Any lessons learned to help you build your hydration? Because these are very two different types of products, the drink was always something I've always wanted to do. It was always on the back of my mind, and we got to a point that it was just right in front of me. I was like, we got to do this experience. Not really, because they were completely different, but building a drink isn't cheap. It's expensive. So what I took from Gnari Garage is money. That's what I learned from to take from them. But yeah, so it was just Gnari Garage allowed me to have the capital to build this dream, to build this company without getting an investor. Although I have investors coming up to me now, were saying no to everybody, we're going to do this on our own. That's awesome. Yeah. keep it local to just you.
And that way you're not having all this outside influence, right? Yeah. So my goal is I don't want someone else to tell me how to run my company. And that's what it comes down to. Nice.

WHY NAVID STARTED A HYDRATION DRINK

What inspired you to start a hydration drink? that's very different. Like you said, you're doing mechanical engineering, so now we have hydration. it's a long story. An executive from McLaren was coming through our town and Folsom. Some employee of theirs. They reached out to like, hey, this guy is going to be in town. You want to meet with them? I said, sure, no problem. So we all sat down for dinner and there was a girl there. She was like, oh, I'm starting a drink company. Oh that's interesting, I'm interested. So then after I reached out to her to say, hey, if you need a partner, if you need investment, I'm willing to invest. Unfortunately, due to some personal reason, that didn't work out then, but that even brought the drink more into in front of me. I'm like, I gotta come up with something. Being in a mechanical industry, I've been around factories all my life.
And what happens in the heat? You give them bottled water with some packet. We're not going to name anything. Dump it in there. And what happens after that? They drink it, they feel hydrated. Then they crash because it's full of sugar. That's when I came up. The idea, I was like, we need a healthy alternative. my friend's wife already had the alternative, who's my partner now? So grabbed a drink from him and the rest is history. would be the ideal customer for hydration? main thing is sports athletes. But everyday user think about it. If you have a factory, heat illness is a big issue. A pallet of our drink, not even at wholesale, cost $5,000, a heat illness, OSHA injury going to cost you 2300 $0. So what would you like? You want a 500 $0 expenditure or you want a $30,000 or record injury? So I think it's for everybody. It's for the mom taking their kids to soccer. It's hot outside.
There's nothing bad about our drink. There's nothing in it. There's no color, no nothing. It's. Everything's healthy. Everything's natural. That's awesome. even for me, I have regular water and I don't like drinking regular water. I would rather have something with a little bit of flavor, but not a lot of sugars and crashes. And so either, whether it's for the sports or for kind of the the everyday user, it's a good hydration drink than the less. So if someone's now going to the store and they're seeing that hydration on the shelf, what separates this hydration drink versus the other ones that people will make them across? I think number one is we don't put any preservatives or sugar in our drink, so it's going to be completely natural, healthy. But yeah, there's a lot of water. There's a lot of stuff on the shelf.
I'm betting on the name because a lot of people know me, a lot of people know garage, and we have a lot of supporters. We're going to spread the word. They're going to know how healthy it is. And our goal is just when people go there, when they see Gnari, they're going to go right to it. Also, our can looks pretty cool. I do like the green and white colors and everything. It does look pretty cool.

PRODUCT DEVELOPMENT, LABS, AND MANUFACTURING

kind of alluded to this a little bit earlier. But when you were developing the formula, what went into identifying what ingredients to keep versus what ingredient? Greetings to avoid. to drink was already there. Like I said, my friend's wife was making it and she was making it for them as they went to the gym. The difference is, what we learn is when you go to a lab is completely different. what I should have done was take the formula and told the lab, we need this percent. Broke it down to a more and more percentage wise rather than going to them. We want this drink with these items in it and took 13 months to get it. Tasting decent, tasting good. The first one, I mean it was bad. It was just all cinnamon, which I think the cinnamon added a good healthy touch, but we couldn't do it. moving forward, what I've learned is actually come out with your own formulation, then go to the lab.
And that's how that was the hardest and most expensive lesson we learned during this process. So it's not so much of like trying to keep ingredients out of the drink or this you already had the formula. It was more of when you take it to production, that's when the ingredients start not working well together. And that's where you have to decide what to remove and what the what to pull back and how to rebalance. The ratios of everything. And everything has to be done in these labs. So you can't just make it at home and sell it. It has to be processed properly. Go through all the testing. There's a lot of red tape you got to go around, jump through and everybody wants money and this lab costs this. And then you got to get a process letter from that guy. Cost us much money. Every step costs money. But that. Yeah. So next time to do it faster.
I think what we would do is we'd come out with a percentage, go to the lab. Here's a drink. This much water this much, this formula. put this percentage of, like, we were talking about watermelon potentially being the next one we want, 10% of watermelon and juice in it or something like that. I would give them more closer formulation. And I think we could cut that 13 month trial through a lab. Could they send me like ten different samples, maybe cut it down to three months with two samples and get it perfect. Nice. So just a learning curve. Yeah, absolutely. So the lab production process, that's where all the magic happens. So doing that up front is where all the magic said. What about for the colors? I love the green, I love the white. I love the black. Great like, curve around the can and everything. What went into choosing those colors in that design?
mean, it was it's lime, so it's green for sure, but yeah, lines. And it was just all my friends. I make something stupid on paper and send it to another friend, and he sent something else and someone else would. Hey, look at this. This looks good on your car. Even my son start drawing stuff up. So it was a collaboration of everyone around me to help design that can. So I can't take credit for it. even the logo was designed by my best friend who owns Gnari. com. he's like, hey, we could do this for the logo. So it wasn't all me. It was just having a good group of people around you. And I always want to support you. That's. I guess that's what went into the designing the can. Yeah. I specifically to the logo. I like how when you have that Gnari over there that I coincides with the d o yeah, yeah, yeah. With the hydration. That's, that's my favorite part.
I know I was like oh that was slick. So that part stood out to me whenever I was kind of looking through the, the some of the content.

HEALTH, INGREDIENTS, AND HYDRATION

Do you think more people are paying attention to health nowadays? More so than in the past? And if so, why? I think there's a lot of research. I think social media exposes all the bad things in our food and our drink. We're learning about dyes. We're learning about crashes. Yeah. I think information is more readily available, so more people are looking for a good hydration alternative. So what do you think are some of the biggest misconceptions about hydration in general? think the biggest misconception is just because it's liquid. You think you're getting hydrated. People drink sodas like in the heat. That's not hydration. You you're mentally thinking you're getting hydrate, but you're really not. Sugar bombing people, taking a bottle and dumping this dye in it and shaking it up and thinking, that's good hydration.

THE HARDEST PARTS OF ENTREPRENEURSHIP

It's not, Yeah, it's probably the electrolytes, really, that probably contribute the most to the hydration, as well as kind of preparing for the podcast. I was going through your social media accounts, and you had a post that said, when you started this, you thought it would be easy, but it wasn't. What were you going through that made you post that? Or what did you mean by that? Or can you unpack that for me a little bit? It's. It was a struggle. This has been a struggle. Number one is it's taking time away from other businesses that make me money. Right? I'm taking less customers for Gnari Garage and I have to work on this for free. It got to a point that it was overwhelming and I was ready to throw the towel. At that time, it was either throw the towel and put this on the back burner, or put it back on the shelf, or bring in two people, a couple of people to help out.
So I brought in one of my friends to help out. And actually, the funny part is the girl that I was going to buy her drink or invest in hers, I reached out to where I was like, hey, you've done this. I can't do this anymore. Come in, come help me. So she's actually working with us now to, And I guess that's what it was. It's just at a certain point, it was so much work. Was everything I have going on. And you're working for free. And I was like, I can't do this. I can't keep doing this. But that's where you got to ask for help. And that's what I did. And once I asked for help. There was no issues. Everything kind of fell in place. Everyone took a little part of the project, and it's been pretty good. It's still overwhelming, but it's a lot easier when you have help. No. That's awesome.
And I think the biggest takeaway there for new entrepreneurs is that if you're running into some of these roadblocks or time issues, ask for help. You don't have to have all the answers. You could get people on your team that could help fill in the gaps, bringing those resources out that will help you become successful. But resources cost money. That's where also it gets hard because if you're, a lot of these new entrepreneurs, they don't have the capital. So now you have to go get investors. So how much of how much percentage of your company are you giving away for capital. Now you have to bring two people in as consultant or as employees. That costs a lot of money per month. That's the hardest part. When you go when you try and do anything like this, That's awesome.
So I think the big thing there is that for the entrepreneur to get those resources, they don't necessarily have to have the funds. They can do it through shares and commitments. And if the vision is there, they can still get that talent as part of their team. With that trade off of at least you're going to get going forward, you're going to make it to the finish line and not get stuck. So there's different unique and creative ways that can help you get unstuck if that new entrepreneurs running into some of those issues.

STARTING IN AN INDUSTRY YOU DON'T KNOW

What would you say is the biggest challenge you face getting hydration from an idea to an actual product? I think the biggest challenge was not knowing anything about that industry. I didn't know where to look. So literally one day I sat down and started googling, how to make a drink. It said, you got to go to the lab. Where are these labs? You know? And then I was going down, and then I found the lab in LA then. So there's labs everywhere. Every corner there's a lab. And you think it's funny, but it's not. There's so many labs to make drinks. It's. You're like, how? Why? So I started researching the labs, but then, knowing a lot about business. I looked for a lab that had made something that was popular, and that's doing really well without naming anything. So that's I went with that lab, the lab that had successes.
This lab that we went with had 3 or 4 drinks out there that's been very successful, and that's how we chose that drink. But it was like we didn't know. I literally Google Google how to make a drink. And we went from there. Well that's crazy. The power of the internet. If someone has an idea, an entrepreneur. Perfect place to start. Google ask questions. And half of it is just knowing what you don't know. And it doesn't hurt to ask for advice, right? I have a friend. I have very wealthy friends. They're all business owners. I reached out, I talked to people. Hey, what do you think? And I have a good friend that has his has that energy drink. And he was like, don't do it. It's expensive. It's hard. I said, I'm doing it, but guide me a little bit. So it's use your resources. Yeah.
The person to your left and right, they may not know much, but they may throw in ideas to help you, guide you down that road. yeah I mean that's a great concept. big businesses, they have board of directors, but you have those in your life. They're just called friends and family. So you just go to your board asking for advice. They might throw you a good idea or two, even though they're not a official board like a big company. So for new entrepreneurs, they could use that same concept, just apply it at their their level, correct. That's awesome.

PERSISTENCE, SACRIFICE, AND ASKING FOR HELP

Also on your socials you had mentioned keep pushing, keep building, keep going. The only way you lose is if you quit. What was happening in your journey that made that message resonate with you? It got to a point that where we were like, dude, we can't keep doing this. So my friend Olin, the one whose wife came up with this formulation. Then, dude, we got to a point where, like, I'm like, dude, this is a lot of money we're wasting. And we got to a point. We just had to step away. I was like, well, I can't keep going. But that's when we asked, friend. But also it's I started posting early, so maybe don't jump the gun. Maybe if it wasn't all over social media, maybe we could have backed off, put a hold on it for a year. But also, that's the power of social media. I had already posted it. I was like, we got to finish this. We got to get it to the finish line. yeah, that's it just it's hard.
It's a lot of work and it's. And anything you start, it's hard and it's a lot of work. And especially when it's taking time away from your family, your other businesses, hanging out with friends. Friday night I was at home working rather than hanging out with my friends. That's what it comes down to. Just gotta keep pushing, though. Yeah, yeah. And that's actually a perfect segue to my next question. You mentioned every early morning, every late night, every sacrifice and every setback is part of the journey. Success isn't built in. The single moment is earned through consistency when nobody is watching. What did you have to say no to and sacrifice to get hydration to the finish line? I think time number one is time. I, I put a lot we put a lot of time into this. Not only me, the people around me that are involved. We all put a lot of time into this.
And it comes down to I get a lot of messages from young kids, what do you do that owns all these cars? They see for Lamborghinirghinis in my garage? And they're like, oh, what do you do at work? I work a lot. A lot of hours. I'm not. Some rich kid grew up with money. I don't have a trust fund. If I don't work, we don't eat. If I don't work, the cars get got to be sold and they got to be gone. They can't get repo because I own them. But, I work. It's every day I work. my even my little brother is very successful. But guess what? Same thing. He doesn't go to work. We don't we don't eat. He goes to work. So yeah, when everybody out there having fun, you're over there working. So you're saying no to friends? No family? No to your other obligations for a new entrepreneur.
I guess the question they have to ask themselves is that it's okay to want, but they have to ask themselves the second question, what are you willing to sacrifice to get to what you want for a new entrepreneur out there that may be struggling with self-doubt? What advice would you give them? it's hard because when you think about it, it comes down to capital, right? Ask around. Doesn't hurt. Yesterday I was at a gas station. We took two of the Lamborghini to get him fueled up. The guy at the gas station was like, hey, I have a business idea. I don't know what he's got. Sure. Give me your give me your phone number. I'll text you and give me your idea. Right. That guy at the gas station behind the counter had nothing to lose, So don't be afraid to put your ideas out there. Maybe don't share it because a lot of people could steal it, right? But talk to people.
When you see someone be like, hey, do you invest? Like I was like, hey, do you invest? I don't know what he got in mind. He may have a gold mine. Let's do it. I had a friend that I met flew down here. He owns a successful shop in New York. And he came out here. He actually helped me p f the Lamborghini outside. And he he came did it in my garage. I was like I looked at it, I was like, we need to open a shop. And people laugh at me like, you don't have time. Yeah, but when the guys in front of me and I saw what he did in my garage to this Lamborghini, why would I not want to jump on? I was like, I'll figure it out. Let's go. Come on. Come down here. Let's open the shop. So I guess that's what I would tell. Like, just use your resources. Don't be afraid to talk to strangers. Just ask questions. It's just going to take one guy to tell you. Yes. Even if you don't have the money.
If your idea is worth investing, someone will invest in it. Yeah, absolutely. And I think what I'm hearing is that it's okay to have a product or service, but for new entrepreneurs, they have to keep in mind that they themselves are the product as well. If they have the talent, no reason to doubt it. If you have the vision and you have the hunger, you you have the drive, you yourself can be successful. Someone will see that and fund that idea and fund that adventure, if that's really worth. A worthwhile idea. When you started hydration. Did you have mentors that helped you along the way, or did you have to figure everything out by yourself? Mentors are good. I do have some successful friends that, like I said, I reached out to one that's done this a little bit in the past and got some guidance, but mainly it was the people around me.
was a people just asking questions, talking to a friend and them encouraging me, and the samples I got, I brought friends over. I'm like, let's try this. And. Oh no, this is bad. The first couple of samples, I was like, okay, time to change. What do you guys think? Basically, my test group with my friends around me got to a point where when they tasted, they're like, oh my God, this is really good. Then I went, okay, cool. The same guy told me this drink was really bad the last four times. Now they're saying it's really good. It encouraged me, it encourages you. So you use your resources, use the people around you. Family, friends, mom, dad. They're your, I guess, surveys. They're your test subjects. You could say. absolutely. So for a notch for that may not have a mentor. They could still kind of use their close family and friends as a mentorship vehicle.
And if they are trying something like this hydration drink definitely has test subjects to nail it down before they really go further and do more of a product launch. So one thing mentor is kind of scary because with social media, are all these mentors online that you have to pay for. That's one thing I want to say. If someone's going to charge you for advice, he's not a mentor. People reach out to me and my social media all the time just asking questions. I answered a question to help them out. There's a guy somewhere, he's trying to do something about insurance. Him and I've been talking for almost a year. Plus he's just messages me when he's got questions, when he's stuck, doesn't know what to do, and I guide him. Mentorship should be free. You should never have to pay for it. No, that's a that's great advice.
for a new entrepreneur that is looking for a mentor, it's a good filtering mechanism. If someone's going to charge you for it, they're likely not the right mentor. There's a lot of people that probably want to help, and closed mouths don't get fed. It doesn't cost you anything to ask, and there's a lot of people that want to. So back into the community. So for an entrepreneur, that's a great, great way to find a mentor that can kind of give them that path and help them get there quicker. What qualities do you think? So. And these two have to be a successful entrepreneur or be successful in business. I think they got to have dedication and you got to believe in your product. For me, like doing engineering is different because engineering isn't just entrepreneurship. I have a bachelor's in engineering and have an MBA, so that took school to get there.
And I also work for a company for 20 years until I started doing stuff on my own. But for someone new, you just got to believe in your products. if you don't believe in your own product, you don't believe in what you're doing. Don't do it because it's going to be hard to sell. If you can't, you don't believe in it. So that's the main thing I would say. Do something you believe in, do something you love and use your resources around you. Bring your friends in as partners. Don't bring strangers. yeah. Go all in on yourself. Go all in on your strengths. Let that be. Well, guys, you for sure.

ENGINEERING, VALUE FIRST, AND BUILDING A BUSINESS

You briefly mentioned this is that you were working for 20 years before you jumped into business yourself. So what was that situation that said, I'm not going to work for someone It wasn't that. It was a basically what it comes down to. I've been doing engineering on the side, man, since my kids are 18 now. I remember going to a meeting with the kids in a stroller because I was like, I got to do a Saturday. I could meet you at your office, but I'm going to have my kids with me, right? been doing engineering on the side for years, and a lot of times I did work for free because it wasn't about the quick 1 hour or 2 hour of work was if I could help this guy's product get into manufacturing. I'm. I oversee the manufacturing for them because they don't know what they're doing. And that's where I would make money from the manufacturer producing.
So I've been doing engineering on the side for probably 17 years. It was just the last few years where it just kind of took off. so you're providing value first, and that value eventually became something that could become its own business. It was not like a situation or a moment. You were just naturally like, I'm going to I'm gonna do something good regardless. And then over time, that goodness turned into Gnari Gnari Garage and now Gnari Hydration.

WHERE TO BUY GNARI HYDRATION AND WHAT'S NEXT

And speaking of hydration, where can people currently go to buy Gnari Hydration? Is that going to be online? Through resellers, through stores? Distributors. So we do have online store Gnari Hydration. Com or Gnari Beverage Company. com. They can purchase it there. We are working with some retailers to carry it. We haven't finalized anything, but there will be a store in Rancho Cordova, Folsom and El Dorado Hills as well as even like my friend lives in Lodi. We have couple of stores over there that we're working on, so it will be available in retail as well. And also we're going to be everywhere passing out drinks and handing them out. So And aside from Gnari Hydration, what other types of products do you plan on releasing in the future? Do we go to the drink? We should definitely go to the drink. This is a good segment, so this is something that not even my friends know.
It's myself and Olan. We're the only two people know. And yourself. Oh, third, so you're the third one. So we want to do something. Stay, stay healthy. And a lot of things we see out there was health and wellness shots. So I'm going to grab my shot to shake it. So this is our health and wellness shot. This is I mean it's not going to look like this. This is just we made this. His wife made it. And they're a kitchen. We I've tried the health and wellness shot and everybody says it's bad. I really want your opinion because this to me tastes delicious. Now, again, this is the first time and I've saved this for your podcast. I saved this so we could open it here and we could try it. My own best friend doesn't know about this, so people helping me with the company, they don't know about this. This is new. I would like your opinion. Honest opinion. Cheers. Cheers. That is good.
That's really good actually. It has a little bit of a bite after. Yeah, yeah. it? It wakes you up My sinuses. It clears your sinuses for sure. Yeah. No. And it tastes super good that this came up because, again, my friend's wife always playing in the kitchen making formulation. And we seen this and I, we tried health and wellness shots outside and it's so bad I'm like it's good for you. So I take him too. But it tastes so bad. Why can't you do something healthy? goal was to make something that tastes delicious. Yeah, I would definitely get this. This definitely, gave me a burst of energy. I almost felt it immediately. I feel hydrated just by drinking this, you know? So I will I will definitely buy this when it comes out. I will definitely buy it. That's. So we're hoping. So we go with manufacturing. On ten 30th I'm going to fly to LA. I'm gonna watch the manufacturer to drink.
The drink will be brought up here. We have a couple events, if you don't mind. I share on 118. We're going to be at Sacramento Cars and Coffee. We're going to be set up there and we're going to be handing out our drink. It's going to be completely free. You come up to the table, you'll get a raffle ticket. We're giving away for $250 raffle tickets, two $100 and two beach daily raffle tickets. So we're going to do that. And then the following week, 1114, we're going to be at Nick Diaz Academy in Lodi. We're going to be set up over there and same thing in Lodi. We're going to give out the drinks. Once the drink is here, we give it away. Next go is that's our next goal is a health and wellness shot. I'm hoping three by 3 to 4 months. I'm hoping we could use what we learn. And we could get that drink to the market right away. The goal. The hardest part is this is so delicious.
How do you replicate that? And it has to taste like I won't stop till it tastes just like what we just tasted. Yeah, that's going to be a challenge. If you could keep preserve this flavor somehow and keep that in the in that shot, it's because like you said earlier, it's like once it gets bottled or once it comes back, it me the ratios might be all off and everything my mouth is still salvage for from that shot. It's like a residual effect of of a hydration and awareness and health and wellness and all this whatever else was in there. So yeah, I'm looking forward to it.

LONG-TERM VISION AND CLOSING LESSONS

5 to 10 years from now, 15 years from now. What does success look like for you? Hydration? 15 years from now, I'm hoping I'm retired and someone else is running my company. But the goal is to have a girl goal is to come up with different product lines. to get it to a point that it becomes the next big thing. And it's possible. we've seen it all. We've seen drink companies almost go out of business and just takes one little thing and they they pick up and they go, it's going to take one big influencer to pick this our drink up and taste it and be like, oh, this is good. Go, go try this. Guess what's going to happen. We're going to sell out next day. That's all it's going to take. But also it's got to be tasty. People got to enjoy it. That's the main goal. They got to like it. They got to enjoy it. They got to want it. Want to drink some more? Like the shot? I want another one.
Yeah, I wish it would. Probably more. I would have had that. That's all. We to when no. Hydration is everywhere. It's in all the retailers, all the distributors. And it's worldwide. When someone goes and reaches for a hydration drink, what would you want them to know before they pick the type of drinks off the shelf? think if they're going to go there and they know the name Gnari, they probably seen our ads. They've talked about it. They know our drink doesn't get you, doesn't have sugar, so you don't crash. I guess that's that's what we want them to know. Be aware of what's in your drink. Yeah. It's going to be a healthy alternative. It's not going to be crash. It's not going to have the sugars. It's going to have the electrolytes. It's going to hydrate you whether you're going for the sports or your everyday drink that. That's a go to. So the main thing you got to look for are drink.
I mean it's for kids to your six year old could grab it and drink it. There's nothing bad in there for him, you know. And that was our goal. We want to make something that a kid playing soccer or a grown man in MMA, gym, wrestling around and fighting, it's meant for everybody and everybody in between. Oh, sorry. I meant for everybody in between as well. Yeah, that's awesome because I know even whenever I get my drinks, my kids always want to sip or they want some and they don't finish it. So we're sharing one. And if it's something that the kids can't have or can't be shared, then you're kind of stuck. Some of it goes to waste and this way no waste. Everybody can have some and everyone could drink it, even the kids. So that's actually a really good point. Think about it.
If you grab a drink for yourself and you can't give it to your six year old kid to drink it, and I get we're not talking alcohol, right? We're talking about regular drinks. If you grab it and you're like, no, this is bad for my kid. It's probably bad for you, too. yeah, that's a good point. Yeah. If you can't share it, it's probably bad. We all do that, right? We all drink energy drinks and stuff like that. And again, that leads us to we. We will look into an energy drink. How do you bring a healthy energy. How do you make an energy drink healthy. That's the million dollar question. So we're gonna work on that after the wellness shot. So we'll see. That's awesome. What do you hope people got out of today's conversation? I guess today's conversation was. Believe in yourself. Believe in the people around you. and help others.
Look, guy messaged me on Instagram, said, can I use your car for my music video? It wasted 4 or 5 hours of my day and my kids, but I did it because I want to help someone else. So I like helping people because people helped me when I needed help. We went there, but look, I went to help him. He was a great guy and I'm sitting and doing a podcast because of him, right? You never know where things are going to take you and people are like, why are you doing this? Why are you going all the way out there taking three Lamborghini? And because he asked for help. He asked to use my cars. Why not? If you using my car makes this guy's music video blow up, why would I not go? So I want people to learn. Help others. Because you never know what's going to come out from it, right? You never know where each road is going to lead. It may lead to nowhere.
But look, helping him let us here believe it, you know? So help others. Believe in yourself. And if you're going to do something, make sure you believe in what you're doing first before you sell it. If I didn't believe in our drinks, if I didn't believe in what we're doing, I can never sell it. I love the passion. I love the the drive. I love how you provide value without seeking anything in return. And if it just so happens with the opportunity presents itself where something does come back in return, that's that's where it's all about it. It costs nothing to be nice essentially. I'm looking forward to your success I appreciate it. Thank you. Is there anything about hydration that we left out that you wanted to cover or highlight? No, I think this was a good conversation, I appreciate it. I appreciate your time having me in your studio here.
And again, like I said, we'll have the drinks out. We'll have people try it. If they could go to on Instagram rehydration and they could send me a message if they want some free samples, we are going to send samples to everybody wants one. Awesome. We'll get the links in the description below so people can easily find your content and get back to you if you have questions. I'm always here to answer. They want to. They want some help, some advice and something they want to do. No problem. that's also one. Thank you so much for coming on today's show to share more about your hydration, your story, your success, your struggle, and everything else in between. It's been a pleasure getting to know you and getting to know your story. Thank you for your time.
I think the biggest takeaway from today's conversation for me is that after hearing the amount of time, effort, dedication and struggle and tenacity that went into building a business, especially in early hydration, I think we could definitely expect to see more of it. And it's probably something that's going to have the quality that's behind everything else that Navid does. with that, thank you for watching this episode of the Key Concepts Podcast that we will catch you on the next one. Thank you. If someone's going to charge you for advice, he's not a mentor. Believe in yourself. And if you're going to do something, make sure you believe in what you're doing first They drink it, they feel hydrated. Then they crash because it's full of sugar. we need a healthy alternative. I've saved this for your podcast. I saved this so we could open it here and we could try it.
My own best friend doesn't know about this, Cheers. Cheers. it? It wakes you up six year old could grab it and drink it. There's nothing bad in there for him, my mouth is still salvage for from that shot. I won't stop till it tastes just like what we just tasted. I've saved this for your podcast. I saved this so we could open it here and we could try it. My own best friend doesn't know about this, Cheers. Cheers. That is good. That's really good actually. It has a little bit of a bite after. Yeah, it? It wakes you up My sinuses. It clears your sinuses for sure. Like the shot? I want another one. I would definitely get this. This definitely, gave me a burst of energy. I almost felt it immediately. this is so delicious. How do you replicate that? I won't stop till it tastes just like what we just tasted.