AI Social Media Marketing: Automate Content & Posting | Social Intern

Social Intern — Cleaned Episode Transcript

Guest: Anastasiia Okay, co-founder of Social Intern

Note: This transcript has been cleaned for readability. Raw timecodes and placeholder speaker labels were removed, obvious transcription errors involving names, brands, and common AI tools were corrected, and repeated non-episode material was omitted where applicable. The substance of the conversation was preserved.

Opening & Meet Anastasiia Okay

hi welcome to the Key Concepts podcast for a lot of business owners social media and social media marketing is like a full time job. You got to figure out what to post when the post, how to post, the platform to post on, and it takes away from you actually running your business.

Which is why I'm excited to have my special guest join me today. Anastasiia. Okay,

The co-founder of Social Intern

Anastasiia. Thank you so much for joining me today. Yes, thank you for having me.

I'm excited to share about the product and talk about AI with social media marketing and how to help brands grow.

Yeah, I'm looking forward to it. But before we get into it, we ask that the last guest leave a question for the next guest, and the question that was left for you is what is your favorite fall drink?

am a black coffee girl, so I just doing coffee black, but something with like a pumpkin spice latte. Maybe that's something I would go for.

Yeah, I mean, it's the time of the year anyways. October. So

What Is Social Intern?

For people hearing about Social Intern for the first time, can you explain what it is and what it does?

Yeah, absolutely. So it's been a pleasure building this startup Social Intern. It's an AI powered Social Intern that runs your social media for you.

in marketing for over six years now, I've talked to many business owners that have many troubles with not having enough time to create the content, not knowing what to post, when to post, and they get so overwhelmed with social media marketing that they just leave it on the table and forget about it.

So learning all about their issues and problems, we decided to build Social Intern with AI getting so much bigger and faster,

we built this intern that learns everything about your business through just setting a URL link to the platform

so it learns about

your service or product that you're selling, your brand description,

your audience. What's your goal like?

Why are we even creating this content in the first place? Then it generates an automatic marketing strategy for your business,

So we tailor the content to be educational, entertaining and inspiring. So we're not selling to the audience 100%. We're going with that 8020 role, 80% providing value to your audience, really showcasing who you're about and what do you even do.

And then 20%, we're actually selling it authentically to your audience.

After the AI agent learns everything about your brand, just how a social media manager would

automatically creates content from you, from videos to carousels to images,

to even UGC videos, where we actually launch a avatar that talks about your brand. So it could be holding your, you know, water bottle or whatever you want to promote and actually talking about using it.

So it's a very unique product where you don't have to think about or hire a model or a creator where you can have everything, a one stop shop, it creates a content rights. The caption does the hashtag, does SEO and publishes at all automatically.

How the AI Learns a Brand and Builds a Marketing Strategy

Well that's amazing. There's a lot of things. So what I understand it to be then is

you have the AI, it goes scrubs the website, finds out what I've already been posting, what I've already have on my color schemes and things of that nature. And it kind of starts creating a profile of what kind of website I am generating content, posed videos and all of that good stuff, which probably could take someone hours to do.

But now you're getting it done automatically with the Social Intern,

correct? Yes. And a lot of our clients, you know, they are familiar with AI tools, you know, like Claude ChatGPT Grok

even these creator tools, again, like Grok or Higgsfield, which is very popular, but it still does take so much time with going back and forth, prompting it on one tool, you know, uploading it, going into the platform, scheduling it out yourself.

We took all of these tools that we're seeing our clients using and built a one stop shop and actually have like this AI agent that does it for you. So you don't have to think, what do I create? Or prompting it?

Not only does it learn about your brand, but it also does recommendations.

So it actually suggests you, hey, you know what your audience likes more educational content. So let's sound more professional and let's have stronger hooks. And you do have customization of, you know, editing that as well within the platform.

so is it doing like some type of analysis on my engagement for it to know what my audience is engaging with the most

It overall analyzes what who is your audience and what are they about.

And creates a marketing strategy that way. And that's how it works. Oh no. That's awesome. I like the scheduling feature as well. I mean, if you could integrate that to all of these different social media platforms, then

one click is posted everywhere. You don't have to provide a new description and so on and so forth.

So if it's giving me all the variations, I mean, how much time are you saving? That's that's just a lot. Yeah, exactly. A lot. That's the right answer a lot of times. So what inspired you to get into this? I mean, I know you've been doing it for about six years now, but what sparked you to create Social Intern?

Why Anastasiia Built Social Intern

Yeah, absolutely. Well, my whole background, I've built my own personal branding. I have over 180,000 followers in my personal TikTok account, and really learning how many businesses are missing out on a free tool that's out there. You know, there's so many platforms out there and people just don't know how to use or how to utilize it for their brand.

And I've actually had a key study for my marketing agency where I met a chef that owned a restaurant here locally in Sacramento, and a beautiful restaurant. Beautiful food, delicious. Everything great. But there was no customers. People weren't coming into the restaurant. And I was like, you know what? Give me 30 days. Let me see what I could do for you

in just 30 days.

I got that account to hit over 280,000 account reach, meaning individuals saw the business

and the next month completely sold out the restaurant. So that just experience of seeing that shed being so down, you know, and then he has all his customers and he's happy because people are able to try his food. Right. And the same thing goes to every other business out there.

Like you start your brand, you you don't know what to do. You're so overwhelmed as a new business owner. But marketing is such a crucial part of your business to be able to generate leads revenue for the business.

So being able to build a tool that is, you know, affordable for these clients and they're able to utilize it,

especially with AI getting so much bigger, people just don't know how to use it.

So we made it very user friendly to

just help them do what they do good at, right? They're running their business. So being able to help them grow that,

yeah, you can have $1 million idea, but if no one knows about it I mean,

what good does it do? You know what I mean? The world needs to know about your business.

Who Social Intern Is Built For

Exactly. So, you know, along the lines of business. Who is Social Intern built for

a business can work directly with Social Intern. We all are. So partnering with marketing agencies

the marketing agency is using Social Intern as like a white label for their agency,

really. Anyone that wants to go on social media, even a personal brand, can utilize this tool with ideas and just being able to assist them.

I mean, I feel like it doesn't matter. What you do nowadays is you have to have some involvement in in social media in general.

And so what do you think business owners struggle so much with the online content, the posting, when they probably already know this. They know how important it is. It's just. But what's holding them back

Why Business Owners Struggle With Social Media

themselves? That's what I hear all the time. You know, it's the it's very repetitive of like reasons why people don't start in the first place.

They see the value, they see their competitors doing it in the first place. They're like, oh, I need to do this. Where do I start? You know? And then they start writing out a whole list of excuses. That's what I say. You know,

in every problem I like to say has a solution, you know, and being able to just take a deep breath, I always tell my clients, and let's take it one task at a time.

Let's look at your audience, let's look at the strategy. And let's just build a simple content calendar that's going to help you execute it.

And I think at the end of the day, just just not overthinking and just being open minded to try something new.

think being open minded is super important these days. You have to be able to explore. You have to be able to, like,

always be on top of your business. If you if you don't think about new ways to innovate and create, chances are you're probably going to be left behind

you think businesses are going to be able to last in the long term if they don't adopt some type of marketing strategy?

depends. Is it like a family owned restaurant and you have a clientele of, you know, thousands of people?

Possibly.

is your competitors going to, you know, pull the business away from your business? Absolutely.

Everyone is on social media scrolling, you know, and a huge thing. You you can see if people are referring business to you, right? Whatever business you have, hey, you should totally go to this restaurant or you should totally work with this realtor.

Whatever it is, the first thing anyone does wants to learn more about you. Wants to build trust with you, right? So being able to showcase your portfolio or who you're about on social media before talking to someone builds that trust and relationship.

Your competitors that are utilizing AI somehow either caption writing or ideas, or

as a Social Intern, for example, they're going to move more, faster and more efficient in their business that you're physically not going to be able to keep up with them. So utilizing AI somehow that can help you

can be a huge asset for your business. Yeah, and the new customers are all on social media.

I mean, the new generations are have been born with the internet, have been born with technology. And so that's their main form of communication.

How to Build a Social Media Strategy

You kind of have to like self market in a way, or do something in that regards where if someone's if there's a business that's wondering, okay, all this sounds great, but where do I start?

If they wanted to start thinking about their content strategy,

Where would you recommend for them to start?

Something that we do offer to anyone that's listening to this podcast is if you go to Social Intern, there is a book of demo button on there. So if you book a demo

and mention this podcast, we actually will create all the users that are listening to this podcast right now, one week free content for your business.

So everything that I mentioned Social Intern does, we will actually do this for anyone who books the demo with us,

because we really want to show the value of what we can bring to the table and what the user is missing out on. Where we will create you one worth one week worth of content for your business and really show what it's possible for you.

Your satisfaction is our biggest priority, making sure all of our users are happy and utilizing the product.

So that's a great way to start just finding out more information and actually trying out the product.

if you don't like it, you don't like, you don't have to use it. Do the same thing you're doing right now. So that is a great way to start.

Yeah. And a free trial. You got nothing to lose. So like why would you not if you need had that need at least check it out. Right. It's a it's a free thing.

Seven days.

why not. Yeah. Hard to pass up.

What would you say are some misconceptions about social media marketing? Things that people believe are true but are not true?

Some people think, you know, posting more than posting quality. Like there's always like quality versus quantity, right? There's always that conversation going on.

You know, I would say both can potentially work. But a lot of the times I see clients overthink about social media or marketing in general, where there's so picky about the font, the color, the brand, like everything where it's like that is holding them back from actually posting the content and sharing with their, you know, clients what they do.

think to not overthink about your content. Don't overthink. Don't compare yourself to your competitors. Just show what you offer to your customers, whatever you're doing,

and go from there. So definitely just being open minded and posting about who you are.

Yeah, I feel like if you get too caught up in the weeds, you'll kind of miss everything about it.

You're not making the movie,

you're creating a post, you know? So exactly. Just post doesn't matter. Yeah.

you kind of alluded to this earlier. Like Social Engine can create different posts for different social media platforms is what I thought I heard. And so do you think that's necessary to kind of tailor it for each social media platform?

Content Types, AI Avatars, and UGC

Yeah. Great topic. Our tool actually tailors the captions per each platform, so you're able to publish the content automatically on Instagram, Facebook, Twitter and LinkedIn. We are also launching right now being active on TikTok and YouTube shorts because those platforms are very important.

Our product is always developing and evolving with the market changing with AI.

What's really cool is the algorithms are so different with all these different platforms, right?

LinkedIn likes or maybe longer caption Instagram likes more shorter captions. So with our tool on the back end, you're able to customize. Do you want it to sound the same on all the platforms? Do you want it sound different. And we do have the customization that you don't have to go back and forth. You press a button and it automatically does it for you.

You just make sure you check it. You like how it looks, press it, proof you're done. A lot of our clients actually go into a platform and just, you know, approve a month worth of content and then forget about it. And it literally is like a marketing machine that's working for their business, promoting their product and service and engaging their current customers.

Right. If you already have a current customer base, what are they? What are you doing to say, hey, like I'm here? Do you need my service kind of thing?

And social media is a great, authentic way to do that, to connect with your customers.

and I like that. I mean, a month's worth of content. It's like I set it and forget it.

Almost.

Yes. And it's just going to do it all for me. Yes. It sounds too good to be true, but if you book a demo, you'll see it for yourself.

What qualities do you think someone needs to have to be an expert, or at least somewhat good in social media

would say just really understanding, like the trends and the algorithm.

A huge thing is, is always changing. That's what people get overwhelmed with, right? Like there's always new trends, new features coming out. But at the end of the day, there's still a strong foundation of how to grow any account. And the recipe is quality, consistent content, right? If anyone follows those three words, they will see results on social media for their business.

quality has to be there because no one's going to watch it right in the first place.

Consistency is important to see results with anything in life, right? And then content switching up the content, keeping it educational, entertaining, very different.

How Social Intern Creates and Publishes Content

a huge thing I think is really seeing what's working out there and not reinventing the wheel, just hopping on the trend and doing it for yourself.

yeah. I mean, you got to start somewhere for sure. The quality, consistency and content. If someone's like, well, quality, I might get stuck back in the weeds or earlier point how this will get to quality content. There's got to be like quantity at some point. Probably you'll kind of get better at it. So you just kind of start and then eventually you make these macro along the way.

Quality can be measured in many different ways, right? Quality can be. Do you have a whole camera setup or are you just working with a phone? And surprisingly, both can work. Specifically, phone content works very, very successfully if you know what you're talking about.

I've studied the algorithm so much throughout my year is really understanding what's working for different businesses.

A huge thing is how you tell, you know, the story time of a specific piece of content, having a strong hook that really tailors to the audience. So you have about three seconds to capture someone's attention span on social media, right? One, two, three.

They're gone. So if you can capture their attention span in three seconds, you already won their attention, right?

So having a strong hook, some sort of solution, which is probably your service or product that you're selling, and a simple CTA that can be, you know, share this with a friend.

Check out my link in my bio. Or just like this piece of content, if you relate like something simple like that builds that connection and

engagement with the user, right?

being able to utilize that for a brand and for a business can be very valuable.

Yeah, absolutely. I think something that even for me, I didn't really kind of hone in on this. But going back to your your first comment about quality, it sounds like it's not really necessarily about making high quality content where it's like

full movie production.

Yeah, no, it's more about the structure of the content. You said open up with a hook, you have that three seconds, you get them the the call to action get get their attention and then incorporate whatever you're going to say within both with a call to action to like engage, do whatever. And so

I guess if people are trying to follow that that system, it's more of it's more of following the system rather than having like high movie quality production type of thing.

How AI Recommendations and Brand Learning Work

So

where people should really focus on. And I think social and kind of does that has those tools. I'm assuming you could create hooks. You can create call to actions with your platform.

You actually don't create a it does it for you. That's like the thing that comes back to it. Like so many people are like, oh, I need to do this.

I need to do that. And they're thinking and brainstorming about these hooks and, you know, captions and the whole structure that you're mentioning. We built a tool that does it for you, or it can assist you with that. And a huge thing of why people don't see any momentum when it comes to social media marketing is because they get overwhelmed and they just don't do it in their first place.

So if you have a tool that's, you know, guiding you and doing it for you. You're winning.

Yeah. I mean, you're getting customers to your store, to your business, generating leads and like, it's kind of like, running your business on easy mode if it's automated for you, in a way. So if someone's thinking about, like, hiring an agency or hiring an employee for marketing or trying to do it on your own, how should they start thinking about these three different ways to kind of incorporate some of that into their business and to their workflows and things of that?

with social interim, you have a lot of flexibility, right? You can be as hands on or as hands off as you want to be.

huge reason why we have clients and growth with Social Intern is because it's such a need

compared to like a marketing firm, marketing firms are a lot more pricier, right, with like a whole production and sometimes a business, you know, has a smaller marketing budget.

So maybe Social Intern is a great alternative. Or let's say they have a current in-house marketer, but you know, it. It does still take time with creating the content or figuring out the ideas to create it. With Social Intern, it can be an assistant to your marketer. So we do have case studies like that where we have a company and they're utilizing Social Intern,

a tool, like an in-house tool, as a scheduling tool, as a content creation idea.

Tool. Right.

you are able to just look at all your options, see what's best for you, maybe try out some of them and then see what sticks.

yeah, definitely. Having more options is always, always a good thing

for people that are thinking about all this sounds great, but I feel like I could do some of this with ChatGPT and maybe some other AI tools.

How how would you describe social being different than just another typical AI tool that's out there?

Yeah. Great question. You can do a lot of the stuff with other tools, right.

if you actually add up on average how much you're spending on monthly subscription and most importantly, those credits on these tools, when you go to like Higgsfield, let's just say as an example and you're prompting, hey, create me this type of video or content, whatever.

How Social Intern Differs From General AI Tools

You're prompting it every single time. With Social Intern, it's literally an intern that learns everything about your brand, knows about your audience, knows about your goals. Oh, is familiar with what's working, what's not working for your brand and does it on automation, right? On autopilot. Every single week, you get a fresh batch of content ready for approval.

all built into one tool, so you don't have to go back and forth using different tools, and then it still takes time to schedule everything out.

That's a huge way. I would say we're different.

all this sounds great. I mean, it's you can't do the integrations, you can't do the scheduling, you can't do some of the other things that you get with a typical AI system. So for someone that maybe wants to register, maybe take advantage of that free trial that you have.

Walk me through the registration process. Someone goes a Social Intern. What's the where do they click, what they need to do? What information do they need to sign up?

How to Book a Demo and Try Social Intern

Yeah, it's very simple. Takes less than five seconds to do. So you go to a Social Intern on the homepage. There is a button that's a named demo book, a demo you press that, you give us your phone number, your website.

If you have a website or your brand name

and a time that works best for you and that's it, you're locked down.

On the demo, we pull the brand website or the information that you give us, and then we generate you a one week's free content for your business.

then from there we see if it's a good fit working with social and, and, you know, start from there.

Yeah. It's very simple. Yeah. You almost didn't need nothing to sign up. Just know get your email address whatever us the best time to talk and we'll try to work something out and help you grow your brand. That's awesome.

let's say someone does the the seven day. They get the content, they love it.

Social Intern Packages and Marketing Support

They want to sign up and start with like a subscription plan or whatever. What are the different packages that you offer and what do they get differently with each one?

Yeah, absolutely. So we have three different packages. Our

the differentiator between those three packages is the amount of automated posts that you get weekly.

On the lower package, you get three posts a week that's generated automatically for your brand. Then it's five posts a week, and then it's seven posts a week.

then additionally between those three packages, we do offer credits. Within those credits, you are able to generate more content, and you're able to use those credits within the portal that we create for you.

Additionally, we do offer a marketing expert that is hands on your brand that does biweekly or monthly marketing consulting calls for you where we really go in depth of your business. So it's not just an AI tool that you signed up and we just let you be. We're very hands on to make sure, like, we can provide as much value as possible to maximize the results that you're seeing on social media.

So those are three packages that we do offer. We're very flexible

with, you know, what your needs are and what we can do for you. We do also offer a

affiliate program for marketing agencies or anyone that wants to refer US business.

We pay out 30% commission for 12 months, which is a significant number. That's what we've heard.

But we want to win with you, right? You send us business. We want to make sure it's it's fair for everyone. And everyone eats at the table. Right?

we have many opportunities if you want to partner with us, if you want to work with us, send us business.

We're very open to any relationships.

Affiliate Program and Agency Partnerships

No. That's awesome. You briefly mentioned two things. The marketing call and or the strategy call and the affiliate program. Let me pivot to the affiliate program real quick.

what is that about you? Does someone get their own registration link? Did they get a code like how does that process

work? Yeah, very simple really. Any user and any person can sign up for the affiliate program.

It's on our website on the bottom when you scroll down,

and you get your own unique, your link that's linked to Social Intern. So let's say you want to refer someone to us, right? You would send them this link to our website.

And as soon as they book a demo and then if they sign up, great.

Automatically you'll see a notification in your email. Boom. So moved forward that you referred and you automatically get paid out commission 30% of whatever package they end up going with.

No, that's awesome. So they get a referral link that they use and that's how they can promote and and get connected. Correct. Yeah. And anyone can sign up for it's super simple.

But if you want to learn more about the brand before signing up for the affiliate program, we're more than happy to book a demo and share more information.

That's awesome.

mentioned the strategy call. So can you go over what what happens to that strategy call? What do you guys discuss? Can you go a little bit deeper?

Yeah, absolutely. I think it's very important for, you know, both the user and the marketing agency, the marketing provider to be on the same page, really understanding what is the user's needs, what are what are their expectations. Right. And in that strategy call, we really go in depth of like what direction and content do they prefer. Do they not know it's okay.

Like let's let's get creative here.

We look over the overall business goals. So let's say this business has specific

packages that they want to offer right. Not specific services but packages. Awesome. So we tailor the content to be highlighting packages or let's say it's a holiday. So we really tailor of like what is the business's goals and what direction do we want to go in?

We also discuss

in the past like what's worked, what hasn't worked, and take that information. If it's a brand new business, then we bring in our recommendations and suggestions for the marketing strategy and go from there. And then that is a great foundation for both of us to be on the same page of what to expect in the next 30 days from both the marketing provider, social interaction and our users.

And then we launch the marketing content and then the content goes live. After 30 days, we look in depth of the analysis of how many impressions, what was the engagement like

Marketing Strategy Calls and Human Support

and overall the performance of the content, and tweak the marketing strategy moving forward from there.

think that's super important. I mean, you're talking about having a strategy call around.

You have product releases, holidays, events happening. And so you're now kind of having more than just automation. You're having all that human touch and that like deep, deeper knowledge of what needs to happen, how to execute your content. And it's it's more than just an assistant at this point.

It is really it's really an extension of your team in a way.

You guys also have a marketing expert in some of your higher packages. And so what does that marketing expert do and what is what are those discussions and calls look like?

With the marketing expert on your team, you are able to schedule biweekly calls with them. And that can look as simple as like a consultation of like, hey, how does your Facebook ads look like?

How does your overall marketing look like?

Where we go in depth and look more into the business, not just on social media, but we do like a full brand analysis and a whole brand audit for the business. Additionally, that marketing,

expert goes into Social Intern before setting out the content calendar and actually looks over through the captions, through the content and adds that human touch.

If you have any specific like brand folders, for example, Dropbox or Google folders of like images from your business, you can share that with your marketing expert and they will automatically upload it into Social Intern, into our brand assets, and our AI agent will pull that content and generate you content that way. So having a marketing expert, you have more of that human touch,

and less hands on.

So you have literally a person that's like creating the content, sending it over, assisting with the social

agent, and making sure the work is as efficient as possible.

it's taking it even one step further. And now you have someone managing the whole Social Intern platform. They're working on the content, their posts, they're taking their working with you to get more pictures or different things that are in the strategy, calls and whatever you guys have decided.

Inside the Social Intern Portal

And they're like, now you you're you're don't yeah, you're super hands off. You don't even have to really be there. You're now having the expert do the scheduling, the distribution and content generation so it can be super efficient, especially if someone doesn't have the time to really go do it themselves. Absolutely. Exactly. We wanted to really provide as much value as possible.

AI is amazing.

do believe in that human touch still. And, you know, having that relationship like that, you can't come to someone and talk about your needs or, you know, and we are a part of your team to help your business grow. That's how we want to make all of our users feel that we're on your team and we want to blossom and grow together.

No. That's awesome. There's some additional unique features that social has. And so let's say we're going through the scheduling process. What additional options do I have to schedule different types of content video, pictures, carousels,

have a lot of customization with exactly what you said, tone and style. Let's say you have any brand colors you can add that their voice overs. Do you want a female voice over? A male voice over?

Music? Do you want it more upbeat, more chill? You have customization between whatever style of content you want to create.

If you like more graphics, if you want more video content,

and a really cool feature in Social Intern is actually Dates and events tab, let's say you have, you know, an annual holiday party or a sale going on out of your business. You can go into that tab, or your marketing expert can go into that tab and select, you know, December 10th, I want to highlight this sale that I have going on, you know, 50% sale for my business.

Whatever it is, you can add that. Tell the AI agent, hey, this is the event, this is the description automatically in December, it will do it for you. Like you don't even have to remember. Oh, I have to create marketing material for this event. It will automatically do it for you and it'll be in you're ready to review tab to approve it.

So there are multiple features like that. That's what we show and discuss at our demo.

all that sounds amazing. I mean, I like the calendar feature. I want to show you something, you know, six months in advance. I don't want to think about it.

I'm going to forget anyways. And it's going to be a last minute. I'm going to be

stressed out trying to create something. So the schedule and post feature amazing

for the approval process. You alluded to that. So how do I approve it? Do I have to log in? Do you call me and say, hey, I'm posting this or like

walk me through the process?

So you do have the option to connect your slack to Social Intern and it'll automatically notify you. Hey, content is ready for you,

or content will be uploaded and notified through email as well.

Scheduling, Approvals, and Automated Publishing

So you have those two options.

You can log into the portal any time you really want to. A lot of our clients just log into it, maybe monthly, maybe bi weekly that prove the content for the month and forget about it. That's usually the flow, but we always have that customization. Hey, you can always come on here.

You can create more content, you can schedule content. It is really like an asset towards your business for your marketing department in general.

if you approve the content, it automatically gets scheduled for our weekly schedule that we already designed for you on the back end. So

what that looks like is, for example, we select Monday 12 p.m. we want, you know, Wednesday 8 a.m., Friday, 11 a.m., whatever the schedule looks like.

And then when you approve it automatically get scheduled on that calendar that we selected on the weekly Post now is pretty self-explanatory. It will automatically post to your social accounts and scheduling. You have customization what date, what time you want to schedule the piece of content. So again, you have a lot of flexibility. A lot of our clients just approve it and it gets scheduled.

That's it.

Yeah I want the peace of mind of just set it and forget it. That told me by my style I mean all of this is just, you know, he has just been around for a few years and look how vast has gotten is crazy. All of this will cost thousands and thousands of dollars. And now it's

The Future of AI and Social Media Marketing

It's just so, so much more affordable. What do you think AI and social media marketing is going to be in the next 5 to 10 years?

think it's just going to learn more about the brand, be more efficient. And it's, you know, there's a whole conversation happening.

Is AI going to replace humans? You know, is I going to take over jobs?

And my answer to that possibly. Possibly yes. But will it be assisting people and will it make your job maybe easier and more efficient? Absolutely.

Just like any tools out there with internet or editing tools or phones in general, like with everything changing, being open minded to it and trying it out.

And if it can help you and make you more money for your business. Why not try it out? Why not take advantage of it?

Yeah, I think it's going to be more and more important as it gets more involved in society and more integrated in society. I think businesses that don't take it on probably are going to be, or will be kind of left behind

if it's this easy now, it's only going to get easier.

So I can only imagine what the next 5 to 10 years will look like.

Will AI Replace Marketing Jobs?

if someone's listening right now and they've heard everything that you just discussed, they're like,

this sounds great. This sounds amazing. I want to get in on this Social Intern, these AI workflows. I want to get the strategy calls. I want to work with the marketing expert. And but they're on the fence and they're still thinking about it.

What would you want them to do to help them make their decision?

I would say to them, the longer you wait and the longer you don't take action, the more time you're missing out on growth for your business. The more you're missing out on sales, the more you're missing out on revenue growth, and you're just missing out from your own success.

So if you are thinking, should I try? Should I not try? You're not losing anything trying it out. If you don't like it, you're exactly where you're at right now. So why not take the step to try it out, to grow your brand?

Yeah, that's a good point. Just take take advantage of the trial and let it be what it is.

After that, let that be your 51 or 49 decision making. Outcome.

Do you have any success stories? As someone who's tried out Social Intern and the outcome of one of those. I think you alluded to in earlier, but can you expand on what's worked?

Why Businesses Should Start Using AI Tools

Yeah, absolutely. So we have many case studies for clients that tried out this tool and are very happy with it.

With the quality of the content that we are creating. We had a, a case study where we actually generate an avatar for the brand, and it looks so realistic to a real human that they're like, wow, do we have a new hire on the team?

Like we are seeing all this content with this new person. And what's really, really cool. There was an image of someone on the website, and our AI agent actually pulled that image of that worker and generated a piece of content with them. So the users or the people that are seeing the content right on their social media are like, oh yeah, I know this person.

Like he he was doing my landscaping project.

a huge thing. Recently we had

marketing agency owner that is extremely familiar with AI, social media content, and he was amazed with the quality of content that we were able to create.

Specifically using logos within the avatars that we create. So we pull the logo and we put the logo on a piece of clothing or in the background as the wallpaper.

And he's used many, many tools. He spent so much money on all these different tools. And with AI, again, you sometimes you have like six fingers or like it's like weird, it looks weird, it looks AI.

he was amazed with how much quality of the piece of content was able to generate for the specific client with the logo.

AI Workflows, Quality Control, and AI Judges

So we had many

successes. And most importantly, a lot of the users are the audience that's listening to actually right now they're asking, how are the numbers performing or people actually seeing this content quality is great.

Yes. The answer is yes. The more consistent you're posting on social media, the more the algorithm will push it out organically.

And recently I had a call with one of our clients and it was 93% of non followers were engaging with the content and seeing the content. What does this mean? This means that the algorithm is seeing that it's a quality piece of content and pushing it out to a brand new audience, which is amazing.

I feel like I got to sign up myself at this point. Well, definitely give you a demo and try it out. I gotta get that those seven days in. Absolutely, absolutely.

Is there anything that we miss about Social Intern that you wanted to cover or someone watching is like, oh, you should ask this question, what would that be?

Yeah, absolutely. So we're very in depth of how we built the product and software in the back end.

We're always updating it with the latest models with AI and the latest tools that are out there, making sure it's the best quality. A cool thing about a lot of AI products out there. It just, you know, comes up with something.

That's all you get.

We took the extra step to actually build an AI judge for the product. So you might be thinking, what is an AI judge, right? So we have AI agent that does the work, let's say writes a caption, creates a script, creates the content. Right. And so each piece of content, let's just say it's one topic.

It creates 4 to 5 different styles of a specific media type. Right. Then there's an AI judge that judges. Which one do I want to select? Which one sounds best? Which one is the audience best? And we train this AI agent to select the best quality piece of content. So it doesn't just, you know, there's a lot of AI junk out there when it comes to content.

So making sure we go the extra step and making sure we provide quality content and quality product for all of our users.

Now we're going to layers of AI. I mean, you have the AI agents and then you have the AI judges and so much more. Can you automate all this stuff? Man, it's going to be scary what the future looks like.

It's exciting. Well, exciting. I'll take that, that's for sure.

Final Advice for Business Owners

First of all, listening to this podcast, what do you hope that they got out of today's conversation?

Excitement of building their brand and really understanding that it's not that hard.

It's shouldn't be overwhelming. It shouldn't be stressful.

You know, starting a business can be feel all those things. But at the end of the day, taking it one step at a time and just utilizing the tools that are already out there,

to grow your business and help you achieve your goals.

Where to Find Social Intern and Anastasiia

can people go to follow your content?

Follow Social Intern. Get in touch. Schedule that demo.

Yeah, absolutely. We do post a lot of social media marketing material on our Instagram and all our social accounts. Social Intern

dot AI. And there's obviously my personal channels. Anastasiia. Okay, where I post a bunch of new updates that we're doing and,

everything that's happening, if you really want to learn and grow and happy to connect with everyone,

that's awesome.

We'll make sure we get all of the links in the description and the lower thirds on the video when this comes out. So

the audio listeners, just drill into the description to get all those links.

Closing Thoughts

And thank you so much for joining me today on this podcast.

I really appreciate you taking the time out to really give us a deep dive on social internet. And all the automation that you got built into your company has been a been a pleasure. Thank you so much for having me.

think one of the biggest takeaways from today's conversation is that you could have the best idea, but 90% of every business is marketing.

You have to be able to get your name out there and get your content out there. Expose your good ideas to the world so you can get the business flowing, the customers engaged, and get the sales to keep on going in that day. So

check out Social Intern. I think it's a cool product. I'm going to have to sign up myself.

And with that, thank you for joining and we'll catch you on the next one. Peace out.